I think it all boils down to “hey boss, I patented this new technology!”, “great, let’s shove it down people’s throats, pour a bunch of money into getting this hyped in popsci magazines and online tech spaces, we’re gonna make hundreds of millions of dollars before anyone realizes what a dumb fucking idea this is.”
This is the nature of popsci journalism for sure. Combined with the startup funding (/grift, often) hype cycle… Ugly
One time I had a PR person from my school suit down in my office with me. He really wanted to hype oeut research. I was a wet blanket - probably overly so as I’m actually people-pleaser plus under-promise over-deliver which was incompatible.
I ended up kinda struggling and seeing how disappointment, almost annoyance, all I could say was ‘go talk to [my professor], he’s much better at this’
I think it all boils down to “hey boss, I patented this new technology!”, “great, let’s shove it down people’s throats, pour a bunch of money into getting this hyped in popsci magazines and online tech spaces, we’re gonna make hundreds of millions of dollars before anyone realizes what a dumb fucking idea this is.”
This is the nature of popsci journalism for sure. Combined with the startup funding (/grift, often) hype cycle… Ugly
One time I had a PR person from my school suit down in my office with me. He really wanted to hype oeut research. I was a wet blanket - probably overly so as I’m actually people-pleaser plus under-promise over-deliver which was incompatible.
I ended up kinda struggling and seeing how disappointment, almost annoyance, all I could say was ‘go talk to [my professor], he’s much better at this’
I feel ya. “This is above my paygrade. I’m getting to old for this shiiiet.” Kick it up to the boss.