I work in the hosting business. We have servers and create VMs and have backups. The customer can have as much control of the VM as they chose including locking us out. (They take on the risk as well if course.) We have pretty decent margins on hosting and offer to help out with configuration and such for billable hours and I often feel like what we charge are ridiculous. Yet we have potential customers demanding to see our hidden fees (we have none) and some explanation of how we can be so cheap. Some simply refuse to believe our prices when compared to the giant clouds.