cross-posted from: https://lemmy.world/post/35678432
As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a “German product.”
cross-posted from: https://lemmy.world/post/35678432
As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a “German product.”
I’m just glad that the buyers’ new brand awareness has some impact. Admitting this even with a big campaign is the best message people could have hoped for. And yes, there are still a lot more brands to tackle.