There is a pretty big movement in Denmark that tried to avoid US products and companies based in Denmark. I assume this is why they have launched a massive campaign where they use local sayings in a humorous way.
You can read more and see more examples here:
Are there any other similar attempts where you are, where they or other US companies try to regain market share?
I saw these ads and was surprised at how transparent they are. But maybe only to people who are already on the “let’s not feed the superpower as it falls into outright fascism” train?
Just visited Denmark a few weeks ago and seemed like an obvious “Dane-washing” of a famously American brand. I think they noticed.
I mean, “falling into” is a funny thing to say considering how the company was doing in the 30’s and 40’s…