There is a pretty big movement in Denmark that tried to avoid US products and companies based in Denmark. I assume this is why they have launched a massive campaign where they use local sayings in a humorous way.
You can read more and see more examples here:
Are there any other similar attempts where you are, where they or other US companies try to regain market share?
https://www.thevintagenews.com/2016/12/02/julmust-the-soft-drink-that-outsells-coca-cola-during-christmas-seasons-in-sweden/