TIL World’s biggest beer, wine and spirits producers have collectively lost $830 billion in market value over just four years. Changing drinking habits and rising health concerns have hit earnings across the sector. Millennials and Gen Z are also not much interested in alcohol.
Anecdotally, I see way more Gen Z’ers smoking cigarettes than millennials. And vaping like you said, but I’m pretty bummed to be seeing cigarettes back so commonly.