Unfortunately this was added to the gamescom b2b meeting platform, used by actual game developers and publishers to organise actual meetings with each other at the event. It’s not a throwaway marketing email to be sent straight to junk; it affected everyone using the system for genuine business purposes.

They’re still doing ‘pay up or allow all cookies’ popups, so definitely not good on them as far as I’m concerned.

Not to kill the vibe (if you’re having fun then by all means continue) but replying is probably the worst thing you can do - all you’re doing is telling the spammers that you have an active email address, so they’ll send more spam.

Not if your chosen reference frame is a hand and a ball, as per the example