If you mention Lemmy, point someone towards a specific instance so it’s not so much of a shock. Then they can slowly learn about what it is.

Most established hosters would be fearful to run an instance of peertube. Costs could balloon out of nowhere and would only increase with time. There is no way donations would keep up with costs, and charging to watch or a subscription would never take off.

Reddit is entirely a “normie” platform now. 6 years ago I was actually made fun of for using it, but now even my grandparents talk about it.