Maybe only half related to marketing, but I guess for me its every ISP or mobile service provider that does stuff like having a cheap first year and it increasing after that. Its just so incredibly disingenuous. I don’t like being fooled. Have a local one now with transparent pricing even if it is more expensive than switching providers every now and then. Same with VPN, Mullvads pricing so much better compared to NordVPN which is why i also have switched.