Crazy idea here: would it be possible to have a model where everyone’s phone is a mini personal instance, syncing with others when the user opens the app? When a phone is offline that phones content would be unavailable too, but that is part of the truly decentralised model.

I agree it feels off, but it’s better than what we have now. Users could allow certain companies’ ads they feel comfortable viewing.

The additional benefit for companies would be that they would have a direct finger on the pulse of the market. If they make a decision and they see a lot of users abandon their ads, it was probably a bad decision.

The obvious downside is that people that can use the money will be under the influence of big corporations more.

Truly fair would be to have corporations pay.the users to allow them to show them advertisements.