There is a pretty big movement in Denmark that tried to avoid US products and companies based in Denmark. I assume this is why they have launched a massive campaign where they use local sayings in a humorous way.
You can read more and see more examples here:
Are there any other similar attempts where you are, where they or other US companies try to regain market share?
Is that the word you wanted?
I am not sure… It would be in my main language but may mean something else in english?
I meant it is the same way as ‘assimilate’ but I don’t really know what would be most appropriate
Integrate. Easy mistake, sounds the same