Hi folks! I’m here with another idea. Let’s make an amazon alternative. I know! I know! That was asked for a couple times already but lets discuss some details.

Amazon is basically glorified dropshipping by now. What if we just made federated (not sure if over activitypub would work) ads and sales, powered by fediseer (the “trust” network of the fediverse).

Example 1: So you buy at toms groceries, you trust them. they have experience with tina’s hardware store and they trust them. so you can buy both toms and tinas wares on both sites.

Example 2: So for example, I run a small business that sells computers. You run a small business that sells mice and keyboards. I have worked with you before so I mark you as trusted in my local website, which federates with yours, showing your products in my shop. If a customer buys my computer and buys your keyboard on top, my site sends you a buy order with customer address and payment. I get a small fee for my electricity of say 1%.

Can someone try and poke holes in this idea? It feels like this could work!

Have a nice weekend.

  • JaggedRobotPubes@lemmy.world
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    1 hour ago

    I think the way to beat amazon is to specialize in one tiny area. Carve them up into such small slices that they cant fight back.

    So like, instead of trying to do just their books business, do just horror books. Horror that mixes with all genres, every possible crossover, but always horror books.

    Having a genuine specialty is what can take amazon down, bit by bit. Something genuinely cool, something genuinely fun. Another big-ass store is nothing special.

    • haui@lemmy.giftedmc.comOP
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      1 hour ago

      You obviously didnt get the point. These stores already exist and they’re not big.

      I do get the specialization idea and I think its valid. i just dont see how to make that federated and why only for books as I’m not talking about a service, really. Its a network.

  • buzz86us@lemmy.world
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    1 hour ago

    I would love a federated Amazon that works directly with producers to sell everything at cost without a middleman or fees to the sellers.

  • vxx@lemmy.world
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    2 hours ago

    I like the idea and it could work very well for smaller communities. In fact, theyre already doing something similar called “Werbering” (advertising ring) in germany. It takes the idea and elevates it into the digital space.

  • rottingleaf@lemmy.world
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    2 hours ago

    No, federated model is chosen over distributed model or centralized model to allow feuds, putting it simply.

    That may work for a Reddit alternative, but doesn’t work for markets. Helps moderation (some idea of it, I don’t think that idea is good), but definitely hurts a single space to sell and buy stuff.

    Which is why cryptobros and such types make either centralized or distributed systems.

    So much for using computer networks for this.

    Now about Amazon specifically - your post omits the whole warehouses and logistics part. Which is most of Amazon’s core business.

    Computer people today somehow started forgetting that real life is very hard and complex. When I was a kid (born 1996, so not old man), computers had a promise of making that real life easier, and from time to time delivered on it, but at some point bullshit like glossy buttons and Web 2.0 and social media became a thing in itself, and everyone started behaving as if it’s done, we now can look down like olympic gods to those mortals messing around in dirt, and sometimes easily solve their problems. We can’t.

    Getting back to logistics - one has to design a system of shared warehouses, transportation, mailing and delivery tasks, tracking, reporting on outcomes of every event, and all that should be even more abuse-resilient than the processes inside actual Amazon. You’ll have Byzantine problems in every interaction.

    The “distributed king of all social media, solving once and for all the problem of centralized platforms” that I’m often dreaming about is realistic compared to that.

    • haui@lemmy.giftedmc.comOP
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      2 hours ago

      Your comment brings no ounce of new ideas or criticisms to the table, overlooks all the pros and cons already mentioned and assumes you know a lot more thane for example. I run businesses for 15 years, do ethical business since 10 yrs and am thinking from a position of experience.

      The reason I dont present myself in a way that screams competence is because this is lemmy and we dont need this stuff. I like spitballing ideas and push new projects for the benefit of the people.

      But feel free to suggest constructive things.

  • 11111one11111@lemmy.world
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    I know 20 years ago Walmart was the face of corporate evil but hear me out. They have had 1 company MO and have never wavered from it, providing affordable goods at the lowest possible price to the consumer without any bells or whistles. No coupons, no buy 3 get 1 free, no sketchy pricing based on bullwhip procurement.

    My message here is to encourage anyone like myself who is fed the fuck up with Amazon, Google and Microsoft shitting on every product they put out all rhe while cutting all operating costs from any semblance of customer support. I call Walmart every year to check how much .22 ammo they have around deer season to get my tags and the winters supply of varmint ammo in one trip. Every year I speak to a real person even if it rings for a hot minute.

    For about the same price as Amazon prime, I have Walmart “prime” that comes with free delivery of not just market place shit but also same day grocery delivery. They dont spread themselves too thin like literally every single corporate giant out there. They were better equipped than Amazon to get into the market place industry and they are killing it. While every other shit head company is dumping billions into AI (Walmart might be too idk so take this with a grain of salt) Walmart invested billions into developing their drone delivery project.

    Tldr: I encourage everyone who likes simple affordable products from a straight forward without any bullshit to give the Walmart equivalent of Amazon prime a shot.

    Edit: One other perk point for uncle Wally is it isn’t a snake payment deal like 9.99/month of never ending monthly payment, maybe they do offer that now but when I signed up it was a single flat payment for 1 year and I get 2 emails letting me know it’s coming due for next year and the second being the invoice. They dont spam you, force apps on you, value your data more than you or the product you’re buying. Fuck i could keep going with how pleased I’ve been with Walmart.

    • haui@lemmy.giftedmc.comOP
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      1 hour ago

      Glad you found something that works for you mate. Still, this corpo-soft-lock-in-shit isn’t cool man. I get it, you want it easy and reliable. But this aint it. The stuff I’m talking about here is kind of the middle inbetween local seller and wholesale chain store. Thats why I like the idea.

  • irelephant 🍭@lemm.ee
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    9 hours ago

    I don’t see why we can’t just buy directly from shops. Maybe an aggregator of links for products, so there is an rss-like feed of products, prices etc?

    • haui@lemmy.giftedmc.comOP
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      4 hours ago

      Because this does not work in reality. You have many mechanics that are hidden to the casual user but play a significant role from a vendor standpoint.

      You have ui change which means you slow down the users purchase due to them finding buttons and informarion, leading to similar websites which is bad for variety and gives corporare unified marketplaces an edge

      Then you have trust. Leaving a website you have learned to trust means you have to check if the next website is trustworthy which isnt feasible.

      Unified order overview and checkout so you know what you bought and when its coming. Especially for a complex multi stage order.

      Unified payment of course as well as claims, returns, etc.

    • MajorHavoc@programming.dev
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      8 hours ago

      I think we will see this continue, but with federated product search, soon.

      Small business vendors cannot afford to continue to leave their search results to Google and Amazon to control.

  • PriorityMotif@lemmy.world
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    9 hours ago

    The best idea I can come up with is a federated marketplace. Each vendor has their own instance. Buyers can browse the marketplace and have a unified checkout experience. Vendors would have unified product posts so whichever vendor has the best price or fastest shipping (user preference) would get the sale. USPS for example has shipping zones which determine the price for shipping depending on distance.

    The best example I can come up with is rockauto. They are a central marketplace of different auto parts suppliers. You can find parts that are in the same location in order to combine shipping.

    If you put a part in your cart it will then show parts that are in the same warehouse.

    • haui@lemmy.giftedmc.comOP
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      4 hours ago

      Thats pretty straightfoward. I like it. Combined shipping can make sense. Thanks for participating.

  • Valmond@lemmy.world
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    9 hours ago

    The problem they (should/did) solve was scamming, and payments. So you’d need to have some banking system with locked money, disputes etc. IMO that is the complicated part, the rest is just more or less a searchable database.

  • Cyborganism@lemmy.ca
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    12 hours ago

    It’s much more than that. Amazon’s strength is also in its proximity warehouses and contacts with delivery companies.

    Otherwise you just have a federated Ebay.

    • pr06lefs@lemmy.ml
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      11 hours ago

      I order stuff from ebay. Got a phone on the way from china right now. Ebay work-alike might not be a bad place to start.

      • haui@lemmy.giftedmc.comOP
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        11 hours ago

        Exactly. The idea is to not make a perfect copy but a viable alternative without the constant breaks in design and trust when scouring the web for items. All those funny labels on websites for example like trustedshops are just for this. If one could make a web of trust, that would eliminate fakes and take power from for profit companies who make these labels and control trust.

    • haui@lemmy.giftedmc.comOP
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      11 hours ago

      Amazon has a lot of different aspects, same as facebook and xitter. I aim to think of alternatives, not perfect copies. My only hard target is that it is free from single entity control. Thats why not ebay or one of the others. Flohmarkt is kind of promising but i’ll check it out deeper and host an instance. That way I can judge its potential.

  • PugJesus@lemmy.world
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    18 hours ago

    I know that Federation is exciting, but all these ideas for federated services are really missing the reason why the Fediverse’s current bits are successful - because they have low moral hazard.

    When you get into economics and meatspace relationships, moral hazard skyrockets.

    • BrianTheeBiscuiteer@lemmy.world
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      17 hours ago

      Accepting payments and creating “contracts” over the Fediverse is no bueno at the current time. I think it would require some kind of 3rd party, almost PayPal-esque (PayPal has its own controversy) service that would create the obligation and associated penalties that come with an online transaction. Could be the instance itself but as you said that’s a risk most instance owners wouldn’t take.

      • PhilipTheBucket@ponder.cat
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        17 hours ago

        Accepting payments isn’t some kind of wild adventure that will inevitably doom your operation. People do it all the time, you can set up a Stripe account in a few minutes. You could, if you wanted (and you would probably want to go this route at least initially), require people to have a Stripe account or something and get paid directly from the buyer without you being involved. And then just charge a flat fee to the merchants or something, if you wanted to make the whole thing sustainable.

        Stripe is well-equipped to deal with issues of taxes, fraud, refunds, and so on for micro-level businesses. Once you get into accepting payments and re-disbursing them to people, you’ve opened up a whole can of worms which probably means you should be spending a couple thousand dollars on lawyers and accountants to make sure it’s all on the up-and-up, but even then, it’s not unsolvable. It’s kind of a pain in the ass, that’s all. Jim Bob’s Towing with his 2 pillhead employees manages to do it every day. It’s how Jim Bob financed his boat. It’s fine.

        • BrianTheeBiscuiteer@lemmy.world
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          13 hours ago

          Exactly, you probably want a 3rd party to handle the money exchange part. Doesn’t mean a Fedi app can’t facilitate everything else.

        • catloaf@lemm.ee
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          14 hours ago

          Sure, but the type of people looking to use federated selling platforms are unlikely to want to use something like Stripe

          • PhilipTheBucket@ponder.cat
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            14 hours ago

            Then they are being silly.

            I actually don’t think that would be an issue in practice, given how alarmingly eager Fediverse instance operators are to get in bed with Cloudflare and AWS. But, if you are accepting payments, you are for the forseeable future going to be working with some kind of financial processor, and Stripe is far from the worse of the bunch as far as that is concerned.

        • haui@lemmy.giftedmc.comOP
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          15 hours ago

          I’m in pretty strong agreement with you. Then again, i run a business and am a reseller for a couple companies. It isn’t exactly rocket science. Company A has product, I note their price, make my own price, send offer to company B. They accept or decline. if the customer has any problems with the product, they either come to me or to the manufacturer. Imho its not much different than a unified storefron would be. Also you can put the sellers name in the storefront like ebay, amazon, ali express etc. the customer knows that its not you who actually sells the product. I think we’re making this a lot more complicated than it needs to be.

          • PhilipTheBucket@ponder.cat
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            15 hours ago

            Yeah. I think a lot of the people in these comments are people just not experienced with business who assume that it is scary and impossible. There are certain aspects that are hairy if you don’t know what you’re getting into, but the whole system is designed to make it pretty easy. On the whole pie chart of “pain in the ass aspects,” there are some pretty big slices in places, but “I have to set up a Stripe account oh no” is not one of them lol. That one is a tiny tiny sliver.

            Even if you decide to collect payments yourself and do payouts to merchants yourself, like a little Etsy or Amazon, dealing with the headaches involved with sending and receiving the cash will still be a minority of your problems. Although they will jump up to being significant.

            I kind of want to express interest for getting involved with this thing with you, since I do think it’s a really good idea, but IDK if I really want to take it on. I do think it’s a really good idea, though. Basically add the “operated by actual humans” aspect to online e-commerce as it is being added for online social media.

            • haui@lemmy.giftedmc.comOP
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              15 hours ago

              I feel like you’re my kind of person. From the hackspace I frequent, I take the liberty to just set something up and put some work in. others can come in and help or not. stuff will either progress or not.

              I would suggest we prop up a repository on codeberg (because of course) or something. You can dm me if that suits you more. everyone who reads this is of course invited to help/participate with any skills they want to bring in.

              First question will be does something like this exist like e.g. https://codeberg.org/flohmarkt/flohmarkt and should we just work on implementing something like this in normal websites with the ideas just mentioned in this thread, should we fork it or should we build something from scratch.

    • haui@lemmy.giftedmc.comOP
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      15 hours ago

      That is a very good point! Thank you! I figured someone would find a constructive way to argue why something might be better than something else and you are that person. This would kind of speak to the idea of crypto which I dont really like on first sight but it would at least give the ability to audit, right?

      • PugJesus@lemmy.world
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        15 hours ago

        Crypto doesn’t really solve any of the problems that a payment processor wouldn’t also solve, unfortunately.

        • haui@lemmy.giftedmc.comOP
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          15 hours ago

          yeah, thats right as well. and at least to my knowledge it would not be better to the environment either. one thing at a time. federated payment is for next week. :)

          I would probably just use stripe and charge the customer and spread the money to the company in question. this is what you do as a normal business as well btw. You probably need to make your terms and the shop so that customer and the law knows that you are just a storefront for others as well as your own product. but aside from that I dont see a huge issue there.

  • ragebutt@lemmy.dbzer0.com
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    17 hours ago

    amazons true strength is ultimately in their logistics. Amazon itself isn’t a bad idea in theory but the execution is poor because of cutthroat capitalism exploiting workers and privatization. Ultimately the idea of sellers being able to ship their goods to communal warehouses for fulfillment should be a service that is nationalized. The marketplace can be federated, sure

    • ALoafOfBread@lemmy.ml
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      16 hours ago

      Another point here, Amazon has really thin profit margins on their core business (not counting AWS, etc. Just the online shopping). If it weren’t absolutely gargantuan, it would fail. It’s only profitable because of the logistical efficiency it has achieved, exploitation (of workers, cheap goods from China, etc.), and absolutely massive economies of scale. Similar to Walmart.

      Recommended reading: People’s Republic of Walmart. All for nationalizing - would be better for everyone.

    • haui@lemmy.giftedmc.comOP
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      16 hours ago

      That is a very constructive idea! Thanks. The warehouses can also be collectively bought/built imho but I’m not totally opposed to state owned. Everything is better than techno feudalist owned.

      • ragebutt@lemmy.dbzer0.com
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        9 hours ago

        Collective buying and building of such a project means that there is not universal standard or regulation and the project falls apart when there is disagreement. Given the scale this is inevitable

        Look at lemmy for example: most servers play nicely but occasionally you get the server like exploding heads that cause the overwhelming majority to defederate

        Amazon has 300 warehouses across the US and another 175 worldwide according to a quick web search. That’s a lot of sites that have to play nice with each other. If even one of them starts having poor practices, doing something offensive, something disruptive, etc. it may cause a lot of the others to not want to work with them. If you have one that is especially shit stirring then it may cause a huge portion of the network to cut ties.

        But unlike lemmy now it’s not just some social media where you jump to a new server. Now companies have their products held hostage. Now people in that region potentially have services significantly disrupted. Now your whole system is undermined and a bezos type can swoop in to prove his is much better and more trustworthy.

        A state controlling it (which would inherently happen with collective ownership if done correctly, a pseudo state would be created given the scale) would introduce regulation and enforcement to ensure consistency in operation. It is then the responsibility of the constituents to hold representatives accountable to ensure regulations and enforcement are meaningful

        • haui@lemmy.giftedmc.comOP
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          4 hours ago

          Thats a very good point. Thank you. I dont disagree on any of it but I think there could be alternatives to some parts.

          There are physical syndicate-owned places that store collective things in them. Also, we are talking businesses here. A collective warehouse of say 100 sellers around a small city or bit town would not be easily being held hostage.

          But these are details, although very interesting. Its very good long term for making such a project more resiliant and competitive.

    • sunzu2@thebrainbin.org
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      17 hours ago

      communal warehouses for fulfillment should be a service that is nationalized.

      Domestic terrorism vibes here

  • iltg@sh.itjust.works
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    18 hours ago

    you are not proposing a federated amazon, this is just federated ads and/or reviews.

    how to process payments? how to ship goods? how to handle refunds? how to handle contestations?

    please you can’t just make anything federated. this protocol is built for social media and struggles to take over that sphere, we should focus on one thing rather than throwing random stuff at the wall hoping it sticks (cough federated tik tok cough)

    • suoko@feddit.it
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      2 hours ago

      the idea is not bad. Think you create your ecommerce site, list your products, and they are automatically listed in a huge marketplace. The same could apply for bed and breakfast booking websites

    • PhilipTheBucket@ponder.cat
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      18 hours ago

      how to ship goods?

      Part of their point was that Amazon doesn’t handle shipping for a lot of the things they sell. If you want to, they can store everything within their massively-optimized operation and ship it for you for a small-enough-to-be-compelling fee, but you don’t have to. You can also just list your stuff there and ship it to customers when they order it.

      how to process payments?

      This is trivial. The modern financial internet makes it extremely easy.

      how to handle refunds? how to handle contestations?

      This is a fair point, probably the biggest issue that could be a stumbling block. One fair counterpoint is that Amazon’s handling of these situations is often pure uncaring dogshit, so if you’re doing a bad job at it, you’re still no different than Amazon (and potentially better than, since it is hard to see how someone could be any worse.)

      It’s not totally simple, and you have to do some real actual work to solve it, but it’s also not like going to the moon. It’s solvable.

      • Randomgal@lemmy.ca
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        17 hours ago

        Considering your answer to payments solution was "This is trivial.’ it sounds like a) You’ve never run a business and b) you’re more interested in fantasizing than a realistic conversation.

        • kat@orbi.camp
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          17 hours ago

          Pretty much what they’re doing all over this thread.

          Like some people can only see the glass half full. Few have the guys to look at both the fullness and the emptyness equally.

        • PhilipTheBucket@ponder.cat
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          17 hours ago

          I have run several businesses, some of them on this micro-scale. That’s how I know that part is trivial.

          You can literally set it up for yourself for free, if you want to see: https://stripe.com/

    • haui@lemmy.giftedmc.comOP
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      15 hours ago

      Wow. Took a while to get a naysayer in here.

      Sorry mate, I can do whatever I like. You should visit a hackspace at some point. You would be shocked how many people there give a crap about what you think they can do.

      But on a more productive note:

      I have not thought out the whole process yet. Otherwise I would not ask here but show a product. There are ways to work payments for open source already. Payments are limited to credit cards, bank transfer, crypto, paypal, stripe, etc as far as I know. So I would suggest the “main shop”, that the customer orders in, would be the one booking and sending the other funds to the other shops the customer ordered in. The delivery would be standard dropshipping (the buy order goes to the other shop and they are responsible for delivery, same as amazon does for many shops now). Contestations is a good point. They would also need to be delivered to the dropshipped company and the payment contested as well. From my current pov this sounds entirely doable.

      So if you just drop that condescending tone you can see we actually can be productive here. Do you have any more points we can work through?

    • Mubelotix@jlai.lu
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      17 hours ago

      God, if only someone had invented an internet-native form of money in 2008

      • PhilipTheBucket@ponder.cat
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        15 hours ago

        A lot of the terrifying aspects of slinging money around that people are talking about in this thread actually do become terrifying, once Bitcoin and friends are your platform. Fraud? Refunds? Someone hacked your server and stole your wallet? All that stuff is now 100% your problem, there is absolutely no way to “undo” if something wrong happens, and no infrastructure in place to handle any of it or any professionals with already a simple system in place for it. Or, if there is an infrastructure, it is based on a shady company which is orders of magnitude more sketchy and predatory than the (already pretty sketchy and predatory) banking system.

        I actually think 3% is roughly a fair fee for the processor to charge you, in exchange for agreeing to worry about all of that nonsense on your behalf so you can just collect the money. For in-person transactions, it’s mostly just a predatory rent payment, but for online transactions where the possibility for malfeasance is amplified, it makes sense to me.

    • haui@lemmy.giftedmc.comOP
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      11 hours ago

      Again, how about a non condescending way to deliver your feedback? Its valid and I’ll check it. Just take the win.

  • Scrubbles@poptalk.scrubbles.tech
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    15 hours ago

    This is surprisingly one of the few actual useful uses of blockchain. Business tried to shove it in everywhere and it didn’t make sense because blockchain is a way to audit federated separate instances - which businesses are not. They’re a single monolithic structure, and they don’t need the trust - they already have it. They’re themselves, they just have to trust their own internal teams.

    We, on the otherhand, are the perfect use for it. A way to say X person paid Y person for this product on this day at this time, X person now has the authority to rate Y person for how they did. Immutable, impossible to fake.

    • haui@lemmy.giftedmc.comOP
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      15 hours ago

      I’m definitely intrigued. I have HUGE prejudices when it comes to blockchain, one being climate impact. The other being privacy of all things. But I can see it as an option.

        • haui@lemmy.giftedmc.comOP
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          2 hours ago

          I’ll have to look into it at some point. The crypto bros could have also been hired by banks at this point to burn crypto as comoetition. I would not touch it with a 10 foot pole before extensive personally conducted research. which is unrealistic even for myself but especially for everyone else.

      • Scrubbles@poptalk.scrubbles.tech
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        15 hours ago

        Not crypto, blockchain. When done correctly and you don’t have every user trying to calculate the next hash for some pennies it works pretty well. Computing the hash when an action happens like a purchase is fairly trivial compared to mining.

        Crypto started the concept of the blockchain, at the end though it’s just a distributed immutable audit log. The hash is required, but if done correctly, it’s trivial.

        • haui@lemmy.giftedmc.comOP
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          15 hours ago

          in that case this would absolutely be a neat way of doing it. thanks for pointing that out.

    • lime!@feddit.nu
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      15 hours ago

      as long as it’s between instances and not exposed to end-users, yeah i think that was the original use case.

  • aramis87@fedia.io
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    15 hours ago

    How do you handle returns, defective merchandise, warranties? If I buy something from you and something goes wrong with it, I’m not going to like being fobbed off with “hey, go talk to Tina”. If they return-ship something to you instead of Tina, who pays to ship it back to Tina?

    • PriorityMotif@lemmy.world
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      9 hours ago

      If you have a network of paricipating stores, then they can agree to take each others physical returns and inspect them.

    • suoko@feddit.it
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      12 hours ago

      With Amazon you pay that service if you consider that its prices are often higher than standard ecommerce sites. You can say it’s a very comfortable service, but try to think how many times you returned products that you considered really necessary…

    • haui@lemmy.giftedmc.comOP
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      14 hours ago

      The same way it is done today. If I have a shop for cell phones i dont manufacture them. If they are defective, you come to me and I go to apple, google or whatever.

      One could argue that if you made it clear that this shop is being federated to give you a streamlined experience. That way one could contact the shop in question through the same means (federation) and ask for refund, repair whatever.